Adidas ACE on 365Scores

Adidas ACE 16.1 Football Boots

Adidas were looking to increase awareness of their new range of football boots. To do this we partnered with 365Scores, a live score app known and loved internationally.

Brief 

To increase awareness of their new range of footwear. They wanted to showcase their sponsored players wearing the new range of boots, encouraging young footballers to wear the same sportswear of their heroes. We partnered with 365Scores, who provides live scores, push notifications and video highlights for leagues worldwide.

Solution 

We offered a variety of solutions including branded push notifications, sponsored videos and articles, Adidas footwear branding within the live match tracker as well as the player lineups and top scorer lists. Those players that sported Adidas boots had the shoe icon branded next to their names in-app.

Results 

We were able to optimise to different times of the day and different matches to ensure the best possible engagement rates. Results consistently bested benchmarks and a huge reach of fans were notified of how Adidas boots affected their team and game. We saw an actively engaged community across the running formats throughout the campaign.

Click-through rates over the 3% mark

2.3 million push notifications sent to engaged fans

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