Apple TV x Billie Eilish

Apple were looking to reach a creative audience with a teaser trailer for Billie Eilish: The World’s a Little Blurry – a documentary taking a deep and personal look into the life of the award-winning teenage superstar, Billie Eilish. Here at AudioPlus, we turned to our partner insights and targeting capabilities to reach Billie Eilish followers & listeners as well as a wider Gen Z audience with additional genre targeting to connect with a broader audience interested in pop & music documentaries.

Brief 

Generate awareness in the documentary and drive users to the Apple TV platform to watch the show

Solution 

High-impact, takeover solutions to be delivered in the lead up to the documentary launch, supported by targeted, pre-roll video

Results 

Results across all formats exceeding our viewing & engagement rate benchmarks by 50%

The Billie Eilish Doc delivered a record breaking 33% new viewers to Apple TV+

Pre-Roll Completion Rates

Over 75%

App Takeover Engagement

50% over benchmark

The engagement rates for the App Takeover & Pre-Roll Video formats proved to be one of our most successful campaigns to date, exceeding typical benchmark rates beyond expectations and driving huge interest and users to the TV platform

Aine Kilgannon, Head of Sales

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