Forever Fun Influencer Campaign
We partnered with Chupa Chups to work with 28 social influencers across 5 key markets – UK, Germany, Italy, Spain and France The aim was to raise brand awareness & inspire their target audience to join in and have fun!!
Raise brand awareness of the Chupa Chups lollipop in a fun and social way
We ran an influencer campaign, working with 28 of the most popular influencers across these markets to create a short video with the product, encouraging their fans to also create their own duet videos to create user generated content.
The campaign received phenomenal results, with many fans commenting, stating their love for the brand and starting an authentic conversation about the brand by saying their favourite flavours.
What made this campaign special was that it was a truly collaborative effort between the client, Mapp, our 28 influencers as well as Sony Music where we licensed the music. The time & effort that went into the execution was rewarded in the results with over 11m interactions with the videos posted.