Footlocker: Festival Drop

Partnering with Soundcloud to Showcase Footlocker's New & Exclusive Footwear Range

Throughout the summer we teamed up with Footlocker who wanted to showcase their new & exclusive ‘Festival Collection’ whilst also engaging their brand with the youth culture of today.

Footlocker positioned themselves as the most culturally connected sneaker retailer on the high street by teaming up with Grime artist Yizzy from south London, to host a party with rising artists from all around Europe.

Brief 

The brief was to be aimed at 16-24 year old males in the UK and France, who had a keen interested in Grime and Hip Hop.

Solution 

Footlocker collaborated with SoundCloud which specifically targeted the tailored audiences via Vertical and Horizontal Pre-Roll Video Ads. As a sound on and non-skippable solution, this format boasts high engagement and VTR’s

Results 

With such impressive high view through & click through rates SoundCloud proved itself to be the perfect environment for Footlocker, showcasing an audience who were highly receptive to Footlocker’s messaging.

Exceeding benchmark VTR with over 80%

Click Through Rates exceeding 1% benchmark

This campaign was incredibly successful in helping Footlocker’s brand image immerse itself amongst youth culture. The Soundcloud platform allowed us to tailor the campaign perfectly, applying 1st party data and contextual targeting to engage with the audience

Aine Kilgannon, Head of Sales

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