Fox Maze Runner: Death Cure on Musical.ly
Fox wanted to raise awareness of the Maze Runner sequel amongst fans of the franchise as well as those who hadn’t seen it.
Fox wanted to promote the release of their new film Maze Runner: The Death Cure in Spain in the lead up to the release of the film on the 26th January with the help of influencers producing unique videos that resonated with the film.
Hand-picked influencers, whose following encompassed the target audience, were asked to create a split-screen video alongside the trailer of the film. They replicated the trailer ensuring it contained elements of their own video creation style.
Fans praised the videos' creativity and originality. We were able to start an authentic conversation about the film, building trust, and giving Fox a voice amongst the target audience. Close to 3000 comments were left, with 98%+ being positive.
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