L'Oréal Cacharel on Musical.ly

Amor Amor

L’Oréal Cacharel leverages influencers to promote their new perfume range, Amor Amor, in Spain.

Brief 

L’Oreal Cacharel wanted to raise awareness surrounding the release of their new perfume, Amor Amor, in Spain. The goal was to make use of influencer reach to create buzz.

Solution 

Three influencers who were style gurus were handpicked to match the target audience. The girls created videos in their own style, showcasing the perfume, wearing pyjamas, and using a red filter.

Results 

We reached fans who already owned the perfume as well as raise awareness amongst those who did not. 40 people entered the competition and all influencer posts saw great engagement.

Over 97% of comments were positive

The posts gained a total of 2.8M views

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