L'Oréal Cacharel on Musical.ly
L’Oréal Cacharel leverages influencers to promote their new perfume range, Amor Amor, in Spain.
L’Oreal Cacharel wanted to raise awareness surrounding the release of their new perfume, Amor Amor, in Spain. The goal was to make use of influencer reach to create buzz.
Three influencers who were style gurus were handpicked to match the target audience. The girls created videos in their own style, showcasing the perfume, wearing pyjamas, and using a red filter.
We reached fans who already owned the perfume as well as raise awareness amongst those who did not. 40 people entered the competition and all influencer posts saw great engagement.
More of our work
Footlocker: Festival Drop
Partnering with Soundcloud to Showcase Footlocker's New & Exclusive Footwear RangeRead more >
Directorate of Health Norway
Advising Young People Fighting Loneliness and Fear During COVID-19 PandemicRead more >
BNP Paribas: Sustainable Investment
Placing sustainability & positive banking at the forefront of BNPP's global outlookRead more >
hotelF1 #OnTheRoad en Navmii
Ayudando a los conductores a planear su próximo viaje por carreteraRead more >