Nike Kiss My Airs on Musical.ly

Air Max Jewell

Nike Rolls Out Their Brand New Air Max Jewells on the World’s Largest Creative Platform, Musical.ly.

Brief 

To raise awareness of their sneaker launch and Nike's collaboration with Zara Larsson through promotional videos across the UK, France, Germany, and Sweden.

Solution 

We implemented Musical.ly's vertical video format in order to reach a target audience of 13-24 year old females; the focus group for the Nike Air Max Jewells.

Results 

The campaign successfully engaged an audience that was hugely receptive. Knowing exactly what the core age group was enabled us to surpass benchmark rates.

Doubled CTR benchmarks

Reached over 3M people

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