Nike Kiss My Airs on Musical.ly
Air Max Jewell
Nike Rolls Out Their Brand New Air Max Jewells on the World’s Largest Creative Platform, Musical.ly.
To raise awareness of their sneaker launch and Nike's collaboration with Zara Larsson through promotional videos across the UK, France, Germany, and Sweden.
We implemented Musical.ly's vertical video format in order to reach a target audience of 13-24 year old females; the focus group for the Nike Air Max Jewells.
The campaign successfully engaged an audience that was hugely receptive. Knowing exactly what the core age group was enabled us to surpass benchmark rates.