Škoda's Tour de France Challenge on Endomondo
Conquer a Little Bit of The Tour
Škoda Invites Endomondo Cyclists to Conquer their Own Little Bit of The Tour de France.
As cycling enthusiasts worldwide were glued to their screens following the famous yellow jersey in the Tour de France, Škoda wanted to highlight their sponsorship of the race by inviting people to get involved. The challenge allowed Škoda to extend a truly engaging experience to our cyclists.
The challenge was coupled with innovative route sponsorship with Škoda taking over the most popular cycling routes across our fitness apps. Cyclists were recruited via email bursts and invitation notifications with the incentive of VIP tickets to the Tour of Britain for those logging the most kilometres.
Our userbase of cyclists received Škoda’s campaign very well and it seemed they were eager to take home the coveted VIP tickets. By the end of the challenge we had accumulated 6,598 participants who travelled 273KM over the course, 1.7 years of cycling time, and 10 million kcals burned.
The Škoda Challenge was a media-first having incorporated an interactive mapping tool which overlayed the 21 Tour de France stages against UK 'cycle-friendly' roads. 25 of these routes were featured on our platform and we found soaring levels of engagement among our cyclists who literally followed the Tour themselves on their bikes